Technical SEO services: fix the foundation first
Content and links cannot rescue a site Google struggles to crawl, render, or trust. Our technical SEO service finds the structural problems suppressing your rankings and ships the fixes, in priority order.
Technical SEO makes your site easy for search engines to crawl, render, index, and understand. Our service audits crawlability, index coverage, speed, Core Web Vitals, architecture, and structured data, then delivers fixes ranked by impact. Audits run $1,500 to $7,500 by site size; ongoing technical retainers suit larger sites that change weekly.
Signs you have a technical problem
- Pages published weeks ago still missing from Google
- Traffic dropped after a redesign, migration, or platform change
- Search Console shows thousands of "Crawled, not indexed" URLs
- Rankings plateaued despite steady content and link work
- Your site scores poorly on Core Web Vitals, especially on mobile
- Faceted navigation or filters generating endless URL variations
What we audit and fix
Crawlability and index coverage. Robots directives, XML sitemaps, canonical logic, pagination, parameter handling, and crawl budget waste. The goal: Google spends its crawl on pages that earn money, not on filter permutations.
Architecture and internal linking. Flat, logical structures where priority pages sit within three clicks of the homepage and receive links from relevant content. Orphaned money pages are the most common finding on sites over 200 URLs.
Speed and Core Web Vitals. Largest Contentful Paint, interaction responsiveness, and layout stability, diagnosed to the specific script, image, or template causing them. Fixes are specified for your developer or shipped by ours.
Rendering and JavaScript. If key content or links exist only after client-side rendering, Google may see less of your site than users do. We compare rendered and raw HTML to catch it.
Structured data. Schema that matches visible content, validates cleanly, and earns eligible result features. Schema that describes things the page does not visibly say gets removed, not defended.
Duplication and cannibalization. Parameter URLs, near-duplicate templates, and multiple pages chasing one keyword. Consolidation usually recovers more traffic than new content in these cases.
How the project runs
Week one is data collection: full crawl, Search Console and analytics review, template inventory. Week two you receive findings in three buckets: critical, high, and housekeeping, each with the expected effect and the effort required. Then we either hand your developers an exact specification or implement fixes ourselves, and verify each one in the following weeks with fresh crawl and coverage data. Nothing is marked done until the data says so.
What technical SEO will not do
Honesty matters here: technical work removes ceilings, it does not create demand. A perfectly crawlable site with thin content and no authority still will not rank for competitive terms. That is why technical fixes are sequenced first inside our full SEO programs, with content and links building on the cleared foundation.
People Also Ask
How often should a site get a technical audit?
Small, stable sites: annually, plus after any redesign or migration. Large sites with frequent releases: quarterly checks or a standing technical retainer, because every deploy can quietly break something search-critical.
What is crawl budget and should I care?
Crawl budget is how much of your site Google chooses to crawl in a period. Sites under a few thousand clean URLs rarely need to worry. Large sites with filters, feeds, or archives can waste crawl on junk URLs while money pages go stale.
Does hosting affect SEO?
Indirectly but meaningfully. Slow or unstable hosting drags response times, uptime, and Core Web Vitals. Moving from oversold shared hosting to competent cloud hosting is one of the cheapest speed wins available.
Is structured data required to rank?
No, pages rank without it. Schema earns richer result displays and helps machines, including AI search systems, understand entities and answers, which raises clicks and citation odds for the same ranking position.
Frequently Asked Questions
Ours covers crawlability, index coverage, site architecture, internal linking, page speed and Core Web Vitals, mobile rendering, structured data, duplicate content, redirects, and log-file analysis where available. You receive findings ranked by ranking impact and engineering effort, not a 200-page data dump.
One-time technical audits with a prioritized fix list typically run $1,500 to $7,500 depending on site size. Ongoing technical retainers for larger or frequently changing sites run $1,000 to $4,000 per month. Small sites often need only the audit plus a fix sprint.
They are a real but modest ranking factor, and a large conversion factor. Passing Core Web Vitals rarely rockets rankings by itself, but slow pages suppress crawling, frustrate users, and drag conversions. We treat speed as revenue work that also helps SEO.
Yes, with planning. Safe migrations need a full URL inventory, one-to-one redirect mapping, preserved content and internal links, and staged verification after launch. Most migration disasters we rescue skipped the redirect map. Plan the migration before the redesign, not after.
Usually. Indexation problems trace to crawl budget waste, thin or duplicative content, noindex and canonical mistakes, or weak internal linking that leaves pages orphaned. We diagnose which one applies from crawl and coverage data before prescribing anything.
Find out what is structurally holding your site back.
Request a free technical snapshot: the three biggest issues we can see from the outside, and what fixing them would change.