Marketing that pays for itself in leadsrankingsrevenuepipelinecalls
DePaul Marketing plans and runs SEO, paid ads, content, and outreach programs for US businesses. Every campaign is built backwards from one question: what did this earn you?
One agency. Every channel that moves revenue.
Most businesses do not need ten channels. They need two or three run well, measured honestly, and connected to each other. These are the programs we build.
SEO Services
Technical fixes, content, and authority building that turn Google into your most reliable lead source.
Explore SEO → 🎯PPC Management
Google and Meta campaigns with conversion tracking installed before a dollar is spent.
Explore PPC → 💻Web Design
Fast, conversion-focused websites built to rank and to close, not just to look good in a portfolio.
Explore Web Design → ✍️Content Marketing
Hub and spoke content plans that build topical authority instead of publishing random blog posts.
Explore Content → 📬Email and Outreach
Lifecycle email plus cold outbound infrastructure that lands in the inbox, not the spam folder.
Explore Email → 🤖AI Search and GEO
Structured content and entity work that gets your brand cited in ChatGPT, Perplexity, and AI Overviews.
Explore AI Search →The problems we usually inherit
New clients rarely arrive with a blank slate. They arrive with a specific frustration. These are the four we see most, and how we handle each one.
"We rank, but the phone does not ring."
Rankings without revenue usually means the wrong keywords, weak pages, or a broken conversion path. We map every target keyword to intent and to a page that can actually close.
"We spend on ads but cannot prove ROI."
Nine times out of ten the conversion tracking was never set up correctly. We audit and rebuild tracking first, so budget decisions are based on data instead of gut feel.
"Our agency sends reports we cannot read."
You get one page: what we did, what it produced, what comes next. Supporting data sits behind it for anyone who wants to dig.
"AI answers are eating our search traffic."
Search is splitting across Google, AI Overviews, ChatGPT, and Perplexity. We structure content so your brand gets cited wherever the answer appears.
A process you can hold us to
Audit and tracking
We review your site, analytics, ads accounts, and competitors. Broken conversion tracking gets fixed before anything else, because you cannot manage what you cannot measure.
Strategy and forecast
You get a written plan: target keywords or audiences, the pages and assets needed, timeline, and a realistic range of outcomes. No guaranteed rankings, because nobody honest guarantees rankings.
Build and launch
Pages, content, campaigns, and links go live on a published schedule. You see the work itself, not just a summary of it.
Measure and compound
Monthly reporting against leads and revenue. Budget shifts toward what performs. Winning pages get expanded, losing bets get cut early.
Before you hire any agency, including us
Is hiring a digital marketing agency worth it? It is worth it when the math works: your average customer value, close rate, and lead volume have to support the fee. A business with a $150 average sale and no repeat purchases needs a different plan than a law firm where one case pays for a year of marketing. We will tell you if the math does not work.
Why do so many agency relationships fail? Usually one of three reasons: no conversion tracking, so nobody can prove anything; keyword or audience targets chosen for volume instead of buying intent; or a strategy that was never written down, so there is nothing to hold anyone accountable to. Our process is built to remove all three failure points.
Is the most expensive agency the best one? No. Price mostly reflects overhead and positioning. What matters is whether the people doing the work understand your market, show you the work itself, and tie reporting to money. Ask any agency to show you a real monthly report with the client name removed. The answer tells you a lot.
People Also Ask
How long before SEO shows results?
Most competitive niches show early movement in 60 to 90 days and meaningful lead growth in 4 to 9 months, depending on your starting authority and competition. Paid ads can produce leads in the first week, which is why many clients run both while SEO compounds.
How much should I budget for digital marketing?
US small businesses typically invest $1,500 to $10,000 per month across channels. A useful starting rule: budget what one to two new customers per month are worth to you, then hold the program accountable for beating that number.
SEO or Google Ads first?
Google Ads first if you need leads within 30 days or want fast keyword data. SEO first if your margins are thin, your sales cycle is long, or you are building a channel you own. Most growth plans we write include a phased mix of both.
Can you work with our in-house marketer?
Yes, and it usually works well. In-house teams know the business; we bring channel depth, tooling, and production capacity. We define who owns what in the first week so nothing falls between chairs.
Frequently Asked Questions
DePaul Marketing is a nationwide digital marketing agency. We plan and run SEO, Google Ads, Meta ads, web design, content marketing, and email outreach programs for US businesses, then report results against revenue instead of vanity metrics.
It depends on your sales cycle and margins. Businesses that need leads this month usually start with Google Ads. Businesses building a durable acquisition channel start with SEO and content. Many clients run both, with paid covering the gap while organic compounds.
Yes. We serve clients in all 50 states. Location pages on this site cover our most requested metros, but the strategy work, reporting, and communication process is the same whether you are in Manhattan or a town of 8,000 people.
You get a monthly report tied to pipeline: qualified leads, tracked calls, form fills, and revenue where your CRM allows it. Rankings and traffic appear as supporting context, not as the headline. If tracking is broken, fixing it is our first project.
Programs are scoped in writing before work starts, including deliverables, timeline, and what happens if either side wants to stop. We would rather earn the next month than lock you into it.
Get a growth plan built for your numbers, not a template.
Tell us your market, your website, and your goal. You get a written plan with keyword targets, budget guidance, and a realistic forecast. Free, and yours to keep even if you never hire us.