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PPC management with tracking installed before spend
Paid ads fail for one boring reason more than any other: nobody set up conversion tracking, so nobody could tell winners from losers. Our PPC management service fixes measurement first, then scales what the data proves.
Our PPC management service plans, builds, and manages paid campaigns on Google and Meta for US businesses. Every program starts with conversion tracking verification, because optimization without measurement is guessing with a budget. Management fees run $750 to $3,000 per month as a flat fee, ad spend stays in your own accounts, and reporting reads in cost per lead and revenue, not clicks.
Platforms we manage
Google Ads
Search, Performance Max, Shopping, and remarketing for capturing people already looking for what you sell.
Google Ads management → 📣Facebook and Instagram Ads
Creative-led Meta campaigns for demand creation, retargeting, and offers that interrupt well.
Meta ads management →Who paid ads fit, and who they do not
Strong fit
- You need leads in weeks, not quarters
- Customer value supports paying $30 to $300 per lead
- You answer inquiries fast and track what closes
- You want fast keyword and offer data to feed SEO
Poor fit
- Margins cannot survive realistic cost per lead in your niche
- No landing page, no follow-up process, no tracking, and no will to fix them
- Budget too small to buy readable data
- Expecting ads to fix an offer nobody wants
How the program runs
Weeks 1 to 2: measurement and build. Conversion tracking audited and rebuilt where needed: form events, call tracking, offline conversion import where your CRM allows. Then account structure, keywords or audiences, ads, and landing page fixes.
Weeks 3 to 8: learn and prune. Search terms, audiences, and creative are tested deliberately. Losers are cut early, budget concentrates on what converts, and you see every decision in the change log.
Month 3 onward: scale and defend. Winning campaigns get more budget while returns per dollar are watched, new offers and audiences are tested at the margin, and wasted spend is hunted monthly. Accounts drift; management is the act of noticing.
What most PPC accounts get wrong
- Broad match plus smart bidding with no guardrails, which spends confidently on searches you never meant to buy
- Counting page views or clicks as conversions, which trains the algorithm to buy the wrong thing at scale
- Sending paid traffic to the homepage instead of a page built for one action
- No search term hygiene, so months of irrelevant queries quietly eat 20 to 40 percent of budget
- Set-and-forget management, visible in change histories that show three edits in six months
Our free account audit checks all five in your account and shows you the waste in dollars, whether or not you hire us. Paid and organic also work best together: search term data feeds our SEO programs, and SEO pages become high-scoring landing pages that lower your cost per click.
People Also Ask
Should I run Google Ads or Facebook Ads?
Google captures existing demand: people searching for what you sell now. Meta creates and retargets demand around offers and creative. Urgent services and high-intent purchases favor Google first; visual products, offers, and audience building favor Meta. Many accounts earn their best numbers running both with distinct jobs.
Why did my cost per lead suddenly rise?
Common causes: a tracking break inflating or deflating counts, a competitor entering the auction, ad fatigue on Meta, seasonality, or an automated bidding change. Diagnosis starts with the change history and conversion data before touching bids.
Is Performance Max worth using?
Often, once real conversion data exists and feeds it. Fed weak signals, it spends confidently on junk. We deploy it after tracking is trustworthy and always alongside search campaigns we can read clearly.
Can I pause ads during slow season?
Yes, and sometimes you should, but plan the restart: paused accounts lose momentum in learning systems. A lighter always-on budget for brand and remarketing usually beats a hard stop for seasonal businesses.
Frequently Asked Questions
US management fees typically run $750 to $3,000 per month for small and mid-size accounts, on top of the ad spend you pay the platforms directly. We quote flat fees based on account complexity, not a percentage of spend, so growing your budget is never our incentive by default.
Enough to buy statistically useful data: usually 10 to 15 times your expected cost per lead, per month, for at least 60 days. In most service niches that means $1,500 to $5,000 monthly to start. Smaller budgets can work in narrow local markets with tight targeting.
Campaigns can generate leads in the first week. Judging performance takes longer: expect 30 days of learning and testing before performance stabilizes, and 60 to 90 days before the account reflects what the channel can really do for you.
You pay Google and Meta directly from your own accounts, which you own. We never mark up media or run spend through our cards. Your money buys ads, our fee buys management, and the two are never blended.
Everything stays in your accounts: campaigns, audiences, conversion data, creative. We build inside client-owned accounts from day one, so leaving us never means starting over. Agencies that build inside their own accounts are building lock-in, not campaigns.
Get a free PPC audit that reads in dollars.
We will show you the wasted spend, the tracking gaps, and what fixing both should do to your cost per lead. Yours to keep either way.