Learn Social Media Marketing

Guide to Master Social Media Marketing


Welcome to DePaul University’s free guide to learning social media marketing! Our guide is designed to provide you with the skills and knowledge necessary to successfully leverage social media platforms to boost your online presence and achieve your business goals. From creating engaging content to analyzing data and developing effective social media strategies, our guide covers everything you need to know to become a social media marketing expert. Whether you’re a beginner or an experienced professional, our guide will equip you with the tools and insights you need to succeed in the fast-paced world of social media. Let’s get started on your social media marketing journey today!

Learn Social Media Marketing — for free.

This guide is broken down into multiple chapters, each focusing on a key aspect of social media marketing. From understanding the basics of social media marketing to developing a comprehensive social media strategy, our chapters cover a range of topics that will help you improve your online presence and drive business success.

We’ll cover everything from creating engaging content and managing social media communities to leveraging social media advertising and analyzing social media data. By the end of this guide, you’ll have a deep understanding of social media marketing and be equipped with the skills to implement effective social media strategies for your business.

So, let’s dive in and start learning social media marketing!


Introduction to SMM


Social Media Platforms


Content Creation


Social Media Advertising


Community Management


Social Media Analytics


Influencer Marketing


Social Media Strategy