Learn PPC Advertising

Learn Pay-Per-Click (PPC) Advertising


DePaul University is proud to offer a fantastic opportunity for anyone interested in learning about Pay-Per-Click (PPC) advertising. With the rise of digital marketing, PPC has become an increasingly important skill for individuals and businesses alike. DePaul University is committed to providing accessible education to all, and this free course is an excellent way for anyone to gain knowledge and skills in this valuable field. Whether you’re a business owner looking to expand your digital marketing strategy or an individual looking to enhance your career prospects, this course will give you a solid foundation in PPC advertising. Join us to learn and gain the skills and knowledge you need to succeed in the fast-paced world of digital marketing.

Learn PPC Advertising — for free.

Pay-Per-Click (PPC) advertising is an effective and efficient way to drive targeted traffic to a website. It involves creating targeted ads that are displayed on search engines and social media platforms, and paying for each click that the ad receives. This method of advertising has become increasingly popular in recent years, and it is an essential skill for anyone involved in digital marketing. In this course, we will cover all aspects of PPC advertising, from setting up a campaign to analyzing its performance.


Introduction to PPC Advertising


Keyword Research and Selection


Ad Copywriting


Landing Page Optimization


Campaign Setup and Structure


Ad Targeting Options


Bid Management Strategies


Ad Testing and Optimization


Performance Measurement and Reporting


Performance Measurement and Reporting