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The Northridge Group – Digital Marketing & Business Development Specialist

Company Overview

The Northridge Group is a management consulting firm specializing in customer experience solutions and business transformation initiatives, utilizing data analytics and business process redesign to deliver results. Northridge provides professional services and quality monitoring solutions for the Fortune 200 in healthcare, telecom, financial services, travel and transportation, as well as key government agencies.

Position Summary

Candidate’s primary function will be to support the firm’s marketing and business development efforts with a focus on leveraging digital lead management tools and supporting Northridge’s leadership team in developing new opportunities for the firm. In addition, Candidate will also be asked to lead the firm’s responses to targeted RFPs. .

Job Specifics

Digital Marketing

Execute digital marketing efforts leveraging Hubspot and other tools

Nurture new leads through digital marketing efforts

Support Sales teams in developing opportunities

RFP (Request for Proposals) Development

Research and identify RFIs, RFPs, and RFQs, that the firm should respond to, aligning the firm’s strengths with RFx opportunities.

Coordinate the firm’s response to approved RFXs, leveraging library of prior responses, writing new content, and engaging others in the firm to ensure a high quality response.

Business Development

Provide proposal and business development support

Conduct research and analysis to support business development initiatives

Assist with graphic design on business development content

Creating relevant sales support material which includes: case studies and other business development documents.

Proprietary and confidential. Not for disclosure without written authorization from The Northridge Group, Inc. 2

Marketing Team Support

Collaborate with other Marketing team members on firm’s marketing efforts in general

Analyzing social media traffic and effectiveness using appropriate reporting metrics such as: Google analytics, media placements, SEO analysis, etc.

Ensuring internal communications are aligned with our external messaging.

Qualifications

BS degree in Marketing, Digital Media, or related discipline

Three to five years of prior work experience in marketing / digital media

Strong communication skills, both written and verbal

Ability to interface with wide range of consultants and leaders, demonstrating strong teaming and leadership skills to drive initiatives forward

Strong PC skills including MS Office (PowerPoint, Word, and Excel). Experience with tools such as HubSpot, Google Analytics, and Word Press.

Ability to work in a fast-paced environment

Contact

We appreciate your interest in working at The Northridge Group. If you think your experience and interests are a fit for our company, please contact katie.francis@northridgegroup.com.

Download the PDF here Northridge Digital Marketing & Business Development Specialist[2]

Information

Posted on July 12, 2017 by .
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